Digiday·2026-04-03
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Every time a transparency crisis rattles programmatic, the same reflex kicks in: rivals circle, sales decks get dusted off and emails go out, it is one of ad tech’s more reliable habits, and one of its more reliably ineffective ones. The Trade Deal’s falling out with Publicis is the latest to trigger it. Competitors have been working phones and LinkedIn ad budgets, pitching transparency and the im
每当透明度危机动摇程序化广告时，同样的反应就会出现：竞争对手蠢蠢欲动，销售演示文稿被重新启用，电子邮件被发送出去。这是广告技术领域一个更可靠的习惯，也是一个更可靠的无效习惯。The Trade Desk 与 Publicis 的决裂是最新引发这一现象的事件。竞争对手一直在通过电话和领英广告预算，推销透明度和其重要性。