Digiday·2026-03-13

Sephora announces partnership with F1 Academy

This story was first published by Digiday sibling Glossy . Sephora is gearing up for another sports partnership. On Wednesday, the LVMH-owned beauty giant announced a multi-year partnership with F1 Academy, the women’s racing championship founded by Formula One Group. As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car driven by teen

本文最初由Digiday的姊妹刊物Glossy发布。丝芙兰正准备开启另一项体育合作。周三,这家路威酩轩集团旗下的美妆巨头宣布与F1学院建立一项多年期合作关系,F1学院是由一级方程式集团创立的女子赛车锦标赛。作为该系列赛事的官方美妆零售合作伙伴,这家美妆巨头将出现在一辆由青少年车手驾驶的丝芙兰品牌专属赛车上。