沃尔玛终允许广告商排除特定搜索词
Walmart finally lets advertisers exclude certain search terms
此报道最初由Digiday旗下Modern Retail发布。沃尔玛的广告平台正赋予品牌对其广告在搜索结果中展示位置的更多控制权，这标志着其广告预算支出方式的一项重大变革。沃尔玛互联（Walmart Connect）于七月下旬表示，将赋予广告商排除特定搜索词的能力。
本文最初由Digiday的姊妹刊物Modern Retail发布。沃尔玛的广告平台正在赋予品牌对其广告在搜索结果中展示位置的更大控制权，这标志着其广告预算支出方式的重大转变。7月下旬，沃尔玛广告平台（Walmart Connect）表示，将允许广告商通过“否定关键词”功能，在其赞助商品广告活动中排除特定的搜索词。
English Original▾
This story was first published by Digiday sibling Modern Retail . Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are spent. In late July, Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.” This w
This story was first published by Digiday sibling Modern Retail . Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are spent. In late July, Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.” This w