Digiday·2026-08-10·AI 译

Zoom 借助创作者提升 AI 搜索结果

Zoom relies on creators to boost AI search results

Zoom 面临品牌知名度问题,但其症结并非你所想。这家科技公司正努力说服用户,它是一个端到端、AI 优先的工作平台,而不仅仅是会议工具。为此,它正与创作者合作,构建一项 AI 可见性策略以实现这一目标。

Zoom面临品牌认知度问题,但并非你所想的那样。这家科技公司正试图说服人们,它是一个端到端、AI优先的工作平台,而不仅仅是一个会议平台,为此,它正在与创作者合作,构建一项AI可见性策略。该平台并未放弃传统的AI广告投放;它也是ChatGPT广告试点项目的一部分。但与其

English Original

Zoom has a brand awareness problem, but not in the way that you think. The tech company is trying to convince people that it’s an end-to-end, AI-first work platform rather than just a meetings platform, and it’s building an AI visibility strategy with creators to accomplish that. The platform hasn t discounted plain old advertising on AI; it s part of the ChatGPT advertising pilot. But rather than

Zoom has a brand awareness problem, but not in the way that you think. The tech company is trying to convince people that it’s an end-to-end, AI-first work platform rather than just a meetings platform, and it’s building an AI visibility strategy with creators to accomplish that. The platform hasn t discounted plain old advertising on AI; it s part of the ChatGPT advertising pilot. But rather than