在人工智能时代，出版商如何加强与广告商的联系
How publishers can strengthen connections with advertisers in the AI era
消费者行为正在经历深刻而迅速的转变。如今，受众高度分散——他们在从人工智能聊天到移动应用和音频流等日益广泛的平台上进行搜索、流媒体观看、浏览和购物。对于出版商而言，这意味着媒体预算正在多元化。
消费者行为正在经历深刻而迅速的转变。如今，受众高度分散——他们在不断扩展的平台（从人工智能聊天到移动应用程序和音频流）上进行搜索、流媒体观看、滚动浏览和购物。对于出版商而言，这意味着媒体资金正随着消费者注意力的转移而多元化。根据Haus发布的2026年营销决策信心指数，b
English Original▾
Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding spectrum of platforms, from AI chat to mobile apps and audio streams. For publishers, this means media dollars are diversifying as they follow consumer attention. According to the 2026 Marketing Decision Confidence Index by Haus, b
Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding spectrum of platforms, from AI chat to mobile apps and audio streams. For publishers, this means media dollars are diversifying as they follow consumer attention. According to the 2026 Marketing Decision Confidence Index by Haus, b