对主要媒体购买的需求不断增长，支撑了 WPP 的扭亏为盈计划
Rising demand for principal media buying underpins WPP’s turnaround plan
WPP 的高管表示，尽管长期存在透明度问题，但业内顶级客户对基于主要媒体购买专业知识的需求正在上升。这家曾经的市场领先代理集团在周四（2 月 26 日）发布扭亏为盈计划，以使公司恢复商业增长时表示
据WPP高管称，尽管长期存在透明度方面的担忧，但业内顶级客户对基于主体的媒体购买专业知识的需求正在上升。WPP媒体负责人Brian Lesser和首席财务官Joanne Wilson在曾经的市场领先代理集团于周四（2月26日）发布扭亏为盈计划，以使公司在2027年恢复商业增长时表示，主体
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Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading agency group published a turnaround plan on Thursday (Feb. 26) to return the company to commercial growth in 2027, WPP Media boss Brian Lesser and chief financial officer Joanne Wilson said principal
Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading agency group published a turnaround plan on Thursday (Feb. 26) to return the company to commercial growth in 2027, WPP Media boss Brian Lesser and chief financial officer Joanne Wilson said principal