Adweek·2026-05-29
The Experience Is Now the Product
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion, and urgency [ ]
我们正经历着媒体和文化史上最碎片化的时期之一，正因如此，人们正带着更强烈的渴望、情感和紧迫感回归现实世界中的体验。