Creators build GEO strategies to get discovered by brands and agencies in AI search

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product recommendations and shopping — even though nearly one in five consumers have already replaced traditional research with AI, according to a recent SponsorCX survey . Brands and their agency partners are also