媒体购买简报：三大巨头的棋子已经就位——让我们看看谁会赢
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
既然三大代理控股公司已经发布了 2025 年的收益结果，并为 2026 年及以后制定了战略，那么提出几个问题是合理的。到 2026 年底，谁的状态最好？在平台和媒体主导的媒体世界中，谁才是真正能够持久的
既然三大代理控股公司已经发布了2025年的收益报告，并为2026年及以后制定了战略，那么现在可以提出几个问题了。哪一家公司将在2026年底处于最佳状态？在由平台主导、并被生成式人工智能不可避免地改变的媒体世界中，哪一家公司真正具有持久的生命力？ 显然，适应其模式最多的控股公司是
English Original▾
Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, it’s fair to ask a few questions. Which will end 2026 in the best shape? And which one is truly built to last, in a media world dominated by platforms and inexorably altered by generative AI? Clearly the holding company that adapted its model the most is
Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, it’s fair to ask a few questions. Which will end 2026 in the best shape? And which one is truly built to last, in a media world dominated by platforms and inexorably altered by generative AI? Clearly the holding company that adapted its model the most is