Digiday·2026-08-18·AI 译

OpenAI基于用户同意拓展ChatGPT广告业务至欧洲

OpenAI builds offerings on consent as it expands ChatGPT ads to Europe

OpenAI正将广告引入欧洲版ChatGPT,并从一开始就效仿Meta,将用户同意作为其欧洲广告业务的基础。OpenAI在一份新的欧盟隐私政策中详细阐述了本月晚些时候广告上线后,将如何在该地区处理用户数据。

OpenAI正在将广告引入欧洲的ChatGPT,并从Meta最终采取的策略开始。它从一开始就将其欧洲广告业务建立在用户同意的基础上。OpenAI在周五(8月14日)发布的一项新的欧盟隐私政策中详细说明了本月晚些时候广告上线后,将如何处理该地区的用户数据。OpenAI此举在很大程度上是被迫的:根据《通用数据保护条例》(GDPR),

English Original

OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new European Union privacy policy, posted on Friday (August 14). OpenAI s hand is mostly forced: under the General Data Protection Regulation (GDPR),

OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new European Union privacy policy, posted on Friday (August 14). OpenAI s hand is mostly forced: under the General Data Protection Regulation (GDPR),