Digiday·2026-03-05
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in clients inboxes just days after Criteo announced it would give its advertisers direct access to ChatGPT inventory through its platform. And true to the pattern of the past month, OpenAI isn’t doing the sell
OpenAI及其首个广告技术合作伙伴Criteo正围绕对话式广告构建其销售方案，这种形式长期以来一直被承诺，但很少能大规模实现。就在Criteo宣布将通过其平台让广告商直接访问ChatGPT广告库存的几天后，该方案便已发送至客户的收件箱。与过去一个月的模式一致，OpenAI并未亲自进行销售。