Digiday·2026-04-08

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace. Making good Netflix’s video AI tool, OpenAI’s TBPN acquisition and more Making good Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s YouTube videos are receiving abo

本周的《电视未来简报》探讨了随着电视风格节目日益普及,YouTube频道向赞助商提供电视式“补播”的罕见做法。弥补Netflix的视频AI工具、OpenAI收购TBPN等。最近,我与Donut Media品牌合作负责人Amanda Klein进行了交流。这家Recurrent旗下的媒体公司的YouTube视频正在获得约...