Adweek·2026-03-04
Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
此举将亚马逊的购物信号与网飞（Netflix）新的转化API相结合，旨在帮助这家流媒体平台争取效果营销预算。