Long-form creators eye taking over TVs – and chasing bigger brand budgets

Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad budgets are still lagging. Audiences spent 52 billion minutes last year watching long-form, episodic creator shows across platforms, according to data Spotter released at its showcase event in NYC on Ma