Digiday·2026-04-06
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there are a growing number of agencies that have delved so deeply into technology and design that when they sit down to pitch a prospective client, they end up shocking that marketer with the things
关于“代理机构”一词是否仍然适用于当今的代理机构，已经有很多报道，主要是在“主体媒体”这一有争议的话题下（即代理机构同时充当买方和卖方）。但越来越多的代理机构已深入钻研技术和设计领域，以至于当他们向潜在客户进行提案时，他们所展示的内容会令营销人员感到震惊。