Digiday·2026-04-08

Who is OpenAI’s global head of ads, David Dugan?

In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it. The work was delicate, and it required someone who could think in two registers at once, the analytical and the transactional. Digitas would be sold to Publicis the following year. Dugan moved on. But the people who worked alongside hi

2006年春天,Digitas公司的一位年轻策略师David Dugan接到了一项任务:帮助评估这家公司的价值,并决定如何处理。这项工作非常微妙,需要一个人能够同时进行分析性和交易性两种思维。第二年,Digitas被出售给阳狮集团。Dugan离开了。但那些与他共事的人...