TikTok rebrands its advertiser pitch around full-funnel ambition

TikTok has spent years telling marketers it’s a full-funnel platform . Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put its U.S. legal battle to rest , the company has unveiled its new global positioning: “Watch it. Love it. Want it.” The message aims to convey how the entire funnel can happen in one experience on TikTo