Digiday·2026-03-16

Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout

This story was first published by Digiday sibling Modern Retail . Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works inside the chatbot. “Coming later in March: ChatGPT in Agentic Storefronts,” Shopify said in an email sent to merchants Wednesday and reviewed by Modern Reta

This story was first published by Digiday sibling Modern Retail . Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works inside the chatbot. “Coming later in March: ChatGPT in Agentic Storefronts,” Shopify said in an email sent to merchants Wednesday and reviewed by Modern Reta