《卫报》加入媒体联盟，保护原创新闻免受人工智能的无偿使用
Guardian joins media coalition to protect original journalism from unpaid use by AI
包括《卫报》在内的英国媒体公司联盟已敦促业内同行支持全球框架，确保人工智能公司为其使用的新闻付费。这些新闻提供商呼吁出版、广播、媒体和新闻领域的领导者加入他们新成立的团体，目的是
包括《卫报》在内的一个英国媒体公司联盟敦促业内同行支持全球框架，确保人工智能公司为其使用的新闻付费。这些新闻提供商呼吁出版、广播、媒体和新闻领域的领导者加入他们新成立的组织，旨在保护“原创新闻”并确保“我们行业的长期可持续性”。该联盟由《卫报》、英国广播公司（BBC）、《金融时报》、天空新闻和电讯传媒集团（TMG）组成，名为“出版商使用权标准”（Spur）。它正在寻求建立全球许可框架，以确保人工智能公司可以访问高质量的新闻，用于聊天机器人等产品，同时保证出版商保留对其内容的控制权，并在内容被使用时获得公平的报酬。英国广播公司总干事蒂姆·戴维、卫报首席执行官安娜·贝特森、天空新闻执行主席大卫·罗兹、电讯传媒集团首席执行官安娜·琼斯以及《金融时报》首席执行官乔恩·斯莱德签署的一封公开信警告说，人工智能已经削弱了他们行业的商业模式。他们写道：“在整个行业中，我们的报道、我们的档案、我们的原创内容已成为人工智能系统的基础培训材料。这些材料已被抓取、复制和重复使用，没有通用标准来实现许可或付款，从而削弱了支持新闻业的经济模式。”信中补充说：“通过整个行业的合作，我们可以建立尊重原创报道、维护公众信任并使新闻业和人工智能都能蓬勃发展的系统。”
生成式人工智能模型，即支持OpenAI的ChatGPT聊天机器人以及谷歌的视频生成器Veo3等强大工具的技术术语，必须经过大量数据的训练才能生成其响应。这些信息的主要来源是开放网络，其中包含大量数据，从维基百科和YouTube的内容到报纸文章和在线图书档案。
创意和出版行业正在要求人工智能公司寻求使用这些作品的许可，并为此付费。除了建立许可制度外，该联盟还旨在支持创建技术工具，以保护知识产权，实现新闻内容的透明使用并制定共享的行业标准。《金融时报》和《卫报》都与OpenAI签署了内容许可协议。
English Original▾
A coalition of UK media companies including the Guardian has urged industry peers to back global frameworks ensuring AI firms pay for the journalism they use. The news providers are calling on leaders across publishing, broadcasting, media and news to join their newly created group, with the aim of protecting “original journalism” and securing “the long-term sustainability of our industry”. The coalition, comprising the Guardian, the BBC, Financial Times, Sky News and Telegraph Media Group (TMG), has been named the Standards for Publisher Usage Rights (Spur). It is seeking the establishment of global licensing frameworks that will ensure AI companies can access high quality journalism for use in products such as chatbots while guaranteeing that publishers retain control of their content an
A coalition of UK media companies including the Guardian has urged industry peers to back global frameworks ensuring AI firms pay for the journalism they use. The news providers are calling on leaders across publishing, broadcasting, media and news to join their newly created group, with the aim of protecting “original journalism” and securing “the long-term sustainability of our industry”. The coalition, comprising the Guardian, the BBC, Financial Times, Sky News and Telegraph Media Group (TMG), has been named the Standards for Publisher Usage Rights (Spur). It is seeking the establishment of global licensing frameworks that will ensure AI companies can access high quality journalism for use in products such as chatbots while guaranteeing that publishers retain control of their content and are paid fairly when it is used. An open letter signed by Tim Davie, the BBC director general; the Guardian’s chief executive, Anna Bateson; the Sky News executive chair, David Rhodes; the TMG chief executive, Anna Jones; and the FT’s chief executive, Jon Slade, warns their industry’s business model has been weakened by AI. “Across the industry, our reporting, our archives, our original content, have become foundational training material for AI systems,” they wrote. “This material has been scraped, copied and reused with no common standards to enable permission or payment, weakening the economic model that supports journalism.” The letter added: “Working across the industry, we can build systems that respect original reporting, uphold public trust, and enable both journalism and AI to thrive.” Generative AI models, the term for technology that underpins powerful tools such as OpenAI’s ChatGPT chatbot as well as Google’s video generator Veo3, have to be trained on a vast amount of data in order to generate their responses. The main source of this information is the open web, which contains a huge array of data, from the contents of Wikipedia and YouTube to newspaper articles and online book archives. The creative and publishing industries are demanding AI companies seek permission for using that work – and pay them for it. As well as establishing licensing regimes, the coalition aims to support the creation of technical tools that protect intellectual property, enable transparent use of journalistic content and develop shared industry standards. The FT and Guardian have both signed content licensing deals with OpenAI.