营销的未来：品牌渴望能同时赢得人类和机器青睐的创作者
Future of Marketing: Brands want creators who can win over humans and machines at once
如今，有两件事驱动着创作者支出：他们能否打动受众，以及他们能否影响AI平台内部的算法。第二点发展迅速，营销人员已将其纳入简报中，尽管尚未触及定价。目前，焦点更为集中...
当前推动创作者支出的有两点：一是他们能否打动受众，二是他们能否影响人工智能平台内部的算法。第二点发展迅速，营销人员已将其纳入营销方案，尽管尚未触及定价层面。目前，关注点更为具体，即了解创作者内容如何影响AI聊天机器人的推荐，并利用这一点来提高成功几率。
English Original▾
Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even though it hasn’t touched pricing yet. Right now, the focus is narrower. Understanding how a creator’s content shapes what an AI chatbot recommends, and using that to shorten the odds
Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even though it hasn’t touched pricing yet. Right now, the focus is narrower. Understanding how a creator’s content shapes what an AI chatbot recommends, and using that to shorten the odds