您喜爱的美妆品牌现已转型为娱乐品牌
Your favorite beauty brands are now also entertainment brands
此报道最初由Digiday旗下媒体Glossy发布。今年7月，韩国护肤品牌悦诗风吟（Innisfree）与喜剧演员、《周六夜现场》明星Tommy Brennan合作，推出一系列街头采访式内容，旨在推广其绿茶防晒精华。在此次推广中，防晒霜的功效反而退居次要地位。
本文最初由Digiday的姊妹刊物Glossy发表。今年7月，韩国护肤品牌悦诗风吟（Innisfree）与喜剧演员、《周六夜现场》（Saturday Night Live）明星汤米·布伦南（Tommy Brennan）合作，推出了一系列街头采访式视频，旨在推广其绿茶防晒精华。在该系列视频中，防晒霜的功效退居次要地位，布伦南与纽约市民的趣味问答成为主要看点，据称这在很大程度上正是其营销策略的意图所在。
English Original▾
This story was first published by Digiday sibling Glossy In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according t
This story was first published by Digiday sibling Glossy In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according t