Digiday·2026-04-08
Google says its AI-powered ads help some brands lift online sales by 80%
This story was first published by Digiday sibling Modern Retail Google says its AI-powered ad tools are delivering measurable results for some brands, as the world’s largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools. The debut of ChatGPT in late 2022 sparked early speculation that AI chatbots were tantamount to “Google killers,” threatening the compa
这篇报道最初由Digiday的姊妹刊物Modern Retail发布。谷歌表示，其人工智能驱动的广告工具正在为一些品牌带来可衡量的成果，正值这家全球最大的广告销售商正在试验新的广告形式、购物整合和人工智能工具。ChatGPT于2022年末的首次亮相引发了早期猜测，认为人工智能聊天机器人无异于“谷歌杀手”，对公司构成威胁。