Reddit 为品牌广告商开辟了一个漏斗上层的利基市场
Reddit has carved out an upper funnel niche for brand advertisers
Reddit 的广告业务在最近几个季度一直在增长。对于营销人员来说，该平台已成为一个有用的途径，可以向专业受众投放品牌认知信息。据与 Digiday 交谈的五位媒体购买者称，该平台吸引了 5-20% 的付费媒体预算
近几个季度，Reddit 的广告业务一直在增长。对于营销人员来说，该平台已成为一个有用的途径，可以通过品牌认知信息来定位专业受众。据五位与 Digiday 交谈的媒体购买者称，该平台正在吸引一些品牌（包括零售商和饮料广告商）5-20% 的付费媒体预算。“今年我们有更多的客户
English Original▾
Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging. According to five media buyers who spoke with Digiday, the platform is attracting between 5-20% of paid media budgets from some brands, including retailers and beverage advertisers. “This year we have more clients either
Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging. According to five media buyers who spoke with Digiday, the platform is attracting between 5-20% of paid media budgets from some brands, including retailers and beverage advertisers. “This year we have more clients either