Adweek·2026-03-04
Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
此举将亚马逊的购物信号与Netflix新的转化API结合，以吸引效果类广告预算。
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
此举将亚马逊的购物信号与Netflix新的转化API结合，以吸引效果类广告预算。