Marketing Week·2026-03-02·AI 译
为何有效：Specsavers 以及行为科学能教给我们关于幽默的什么
Why It Works: Specsavers and what behavioural science can teach us about humour
几十年来，Specsavers 一直通过在营销中使用幽默而获得巨大成功——行为科学告诉我们为什么它如此有效。来源
数十年来，Specsavers眼镜公司一直通过在营销中使用幽默而取得了巨大成功——行为科学告诉我们为什么它如此有效。来源
English Original▾
Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells us why it is so effective. Source
Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells us why it is so effective. Source