Marketing Week·2026-03-02·AI 译

为何有效:Specsavers 以及行为科学能教给我们关于幽默的什么

Why It Works: Specsavers and what behavioural science can teach us about humour

几十年来,Specsavers 一直通过在营销中使用幽默而获得巨大成功——行为科学告诉我们为什么它如此有效。来源

数十年来,Specsavers眼镜公司一直通过在营销中使用幽默而取得了巨大成功——行为科学告诉我们为什么它如此有效。来源

English Original

Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells us why it is so effective. Source

Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells us why it is so effective. Source

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