Why a Gen Alpha–focused skin-care brand is giving equity to teen creators

Subscribe: Apple Podcasts Spotify This story was originally published on sister site, Glossy. As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.