Digiday·2026-02-26·AI 译

媒体简报:如果没有透明度,出版商无法判断 Google 的首选来源功能是否对他们有利

Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

本周的媒体简报将探讨 Google 的首选来源功能如何承诺出版商可以更好地控制受众忠诚度——但在六个月内让他们对流量数据和影响视而不见。首选来源是另一个存在数据差距的 Google 更新。《经济学人》正在为下一个做好准备

本周的媒体简报将探讨谷歌的“首选来源”功能如何承诺让出版商更好地控制受众忠诚度——然而,六个月过去了,他们仍然对流量数据和影响一无所知。“首选来源”是谷歌又一次存在数据缺口的更新。《经济学人》为下一阶段做准备,X平台的算法降低了传统新闻媒体的优先级。又一次谷歌更新,又一次数据缺口。

English Original

This week s Media Briefing will look at how Google’s Preferred Sources feature promises publishers more control over audience loyalty — yet leaves them flying blind on traffic data and impact six months in. Preferred Sources is another Google update with a data gap The Economist braces for its next stage, X s algorithm deprioritizes traditional news outlets Another Google update, another data gap

This week s Media Briefing will look at how Google’s Preferred Sources feature promises publishers more control over audience loyalty — yet leaves them flying blind on traffic data and impact six months in. Preferred Sources is another Google update with a data gap The Economist braces for its next stage, X s algorithm deprioritizes traditional news outlets Another Google update, another data gap