主要媒体购买需求上升支撑WPP的转型计划
Rising demand for principal media buying underpins WPP’s turnaround plan
据WPP高管称，尽管长期存在透明度问题，但行业顶级客户对基于主要媒体购买专业知识的需求正在上升。这家曾经的市场领先代理集团于周四（2月26日）发布了一项转型计划，以使公司恢复商业增长。
据WPP高管透露，尽管长期存在透明度方面的担忧，但业内顶级客户对基于主体的媒体购买专业知识的需求正在上升。这家一度是市场领先的代理集团于周四（2月26日）发布了一项扭亏为盈计划，旨在使公司在2027年恢复商业增长。WPP媒体负责人Brian Lesser和首席财务官Joanne Wilson表示，主体...
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Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading agency group published a turnaround plan on Thursday (Feb. 26) to return the company to commercial growth in 2027, WPP Media boss Brian Lesser and chief financial officer Joanne Wilson said principal
Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading agency group published a turnaround plan on Thursday (Feb. 26) to return the company to commercial growth in 2027, WPP Media boss Brian Lesser and chief financial officer Joanne Wilson said principal