Digiday·2026-03-04
How creator talent agencies are evolving into multi-platform operators
The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving way to something faster, more scalable, and built aro
传统的经纪公司模式早已亟待彻底改革，如今终于正在从头开始重建——以创作者为核心。旧的经纪模式，即撮合交易、人工发掘人才以及运营缓慢、服务繁重的业务，将创作者视为传统艺人，这种模式在一个碎片化的市场中应运而生。但这种模式正在让位于更快、更具可扩展性、并围绕...构建的新模式。