S4和Monks力求应对AI代币成本上涨
S4 and Monks are trying to get ahead of rising AI token costs
随着AI代币相关成本的不断攀升，营销服务集团正被迫审视其在AI领域的投入。Monks联合创始人兼首席AI官Wesley ter Haar表示，该公司代币使用量正“爆炸式增长”，这与其客户基础密切相关。
与AI代币相关的成本上涨正迫使营销服务集团面临严峻问题，即他们应该在AI上投入多少。Monks联合创始人兼首席AI官Wesley ter Haar表示，该公司的代币使用量正在“爆炸式增长”。考虑到该公司以科技品牌为主的客户群、制作传统以及对生成式AI工具的多年投资，这在意料之中，但可能
English Original▾
Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is “exploding” at Monks, according to co-founder and chief AI officer Wesley ter Haar. That’s to be expected, given the company’s client base of tech brands, production heritage and years-long investment in generative AI tools , but could
Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is “exploding” at Monks, according to co-founder and chief AI officer Wesley ter Haar. That’s to be expected, given the company’s client base of tech brands, production heritage and years-long investment in generative AI tools , but could