Marketing Week·2026-02-26·AI 译
BrewDog 的兴衰、品牌社区的作用以及营销人员的教训
The rise and fall of BrewDog, the role of brand community, and the lessons for marketers
BrewDog 已将其自身挂牌出售的消息表明该品牌正处于困境之中，但从中可以吸取一些教训，即建立一个真正的社区的力量，这首先帮助了这家啤酒厂扩大规模。来源
BrewDog寻求出售的消息表明该品牌正处于困境，但从中可以汲取教训，了解建立真正社群的力量，这曾帮助这家啤酒公司实现了最初的规模扩张。来源
English Original▾
News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of building a genuine community that helped the brewer scale in the first place. Source
News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of building a genuine community that helped the brewer scale in the first place. Source