Digiday·2026-04-07
As CFOs scrutinize CTV spend, incrementality emerges as a differentiator
Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the lat
PebblePost首席营收官威尔·哈灵顿表示，联网电视（CTV）没有创意问题，甚至也没有效果问题。它有一个根植于衡量方面的信任问题。在CTV平台上，报告主要围绕衡量曝光的指标，这些指标无法显示收入是否可归因于某条广告。请在digiday.com上阅读本文。订阅Digiday新闻通讯以获取最新资讯。