数据解读：营销人员如何构建AI搜索基础设施
By the numbers: How marketers are building the infrastructure for AI search
过去一年，营销人员一直在努力探索如何让其品牌在AI搜索结果中获得提及。如今，他们正投入资金并组建团队，以提升品牌在AI搜索中的可见度。然而，营销人员面临的挑战是，他们必须在飞行中建造飞机。从某种意义上说，他们别无选择...
过去一年，营销人员一直在努力探索如何让他们的品牌在AI搜索结果中被提及。如今，他们正投入资金并组建团队，以提升品牌在AI搜索中的可见度。问题在于，营销人员正在边飞行边建造这架飞机。从某种意义上说，他们别无选择。根据一项调查，近五分之一的消费者已经用AI取代了传统的搜索研究方式。
English Original▾
Marketers have spent the past year trying to understand how to get their brands mentioned in AI search results. Now, they’re putting dollars and organizing teams around their AI visibility efforts. The problem is marketers are flying the plane while building it. In some sense, they don’t have a choice. Nearly one in five consumers have already replaced traditional research with AI, according to a
Marketers have spent the past year trying to understand how to get their brands mentioned in AI search results. Now, they’re putting dollars and organizing teams around their AI visibility efforts. The problem is marketers are flying the plane while building it. In some sense, they don’t have a choice. Nearly one in five consumers have already replaced traditional research with AI, according to a