数据专家Ideally希望研究能应用于创意过程的初期
Data specialist Ideally wants research to be used at the start of the creative process
关于合成受众的争论甚嚣尘上。诚然，它们能为代理机构和品牌节省大量时间和金钱，但也存在固有的风险。其中最大的风险可能在于，大多数合成数据模型都具有回归性——它们趋向于平均值，抹平了边缘，压缩了...
关于合成受众存在着广泛的争议。诚然，它们为代理机构和品牌节省了大量时间和金钱，但也存在固有的风险。最大的风险可能在于大多数合成数据模型是回归性的——它们趋向于平均值。它们抹平了边缘，压缩了方差，并将所有数据拉回到平均值的一两个标准差之内。但另一个风险是...
English Original▾
There’s significant debate about synthetic audiences. Sure, they save agencies and brands considerably on time and money, but there are inherent risks as well. Probably the biggest is that most synthetic data models are regressive — they trend toward the mean. They smooth out the edges, compress the variance, and pull everything within a standard deviation or two of average. But another risk is th
There’s significant debate about synthetic audiences. Sure, they save agencies and brands considerably on time and money, but there are inherent risks as well. Probably the biggest is that most synthetic data models are regressive — they trend toward the mean. They smooth out the edges, compress the variance, and pull everything within a standard deviation or two of average. But another risk is th