After newsroom cuts, The Washington Post turns to creator-led video deals
The Washington Post’s creator network has debuted its first creator-led video series, opening up a new revenue stream as it looks to keep content costs down following recent devastating cuts to its newsroom . Central to the approach is a key distinction: creators hired by the publisher retain ownership of their IP, according to Sara Kehaulani Goo, president of The Washington Post’s creator network
The Washington Post’s creator network has debuted its first creator-led video series, opening up a new revenue stream as it looks to keep content costs down following recent devastating cuts to its newsroom . Central to the approach is a key distinction: creators hired by the publisher retain ownership of their IP, according to Sara Kehaulani Goo, president of The Washington Post’s creator network