Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG). For publishers, the cloud platform’s Cortex Knowledge Extensions act as a monetized RAG pipe: a way to