Adweek·2026-03-04
Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
此举将亚马逊的购物行为数据与奈飞新的转化API相结合，旨在吸引效果营销预算。
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
此举将亚马逊的购物行为数据与奈飞新的转化API相结合，旨在吸引效果营销预算。