Digiday·2026-04-08
Who is OpenAI’s global head of ads, David Dugan?
In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it. The work was delicate, and it required someone who could think in two registers at once, the analytical and the transactional. Digitas would be sold to Publicis the following year. Dugan moved on. But the people who worked alongside hi
2006年春天,Digitas的一位名叫戴维·杜根的年轻策略师接到了一项任务:帮助评估这家代理公司的价值,并决定如何处理。这项工作很棘手,需要一个人能够同时运用分析性和交易性两种思维模式。第二年,Digitas被出售给了阳狮集团。杜根离开了。但那些与他共事的人...