Adweek·2026-03-04
Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
此举将亚马逊的购物信号与 Netflix 新推出的转化 API 相结合，旨在吸引效果导向的广告预算。
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
此举将亚马逊的购物信号与 Netflix 新推出的转化 API 相结合，旨在吸引效果导向的广告预算。