Digiday·2026-03-04
How creator talent agencies are evolving into multi-platform operators
The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving way to something faster, more scalable, and built aro
传统经纪模式早已亟需变革，如今终于正在以创作者为核心，从根本上进行重建。旧有的经纪模式——通过撮合交易、手动寻找人才以及运营缓慢且服务繁重的业务，将创作者视为传统艺人——在碎片化市场中曾盛行一时。然而，这种模式正逐渐被更快、更具可扩展性、并围绕...而构建的新模式所取代。