Genius Sports opens up real-time live sports targeting to brands

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands. Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and The Weather Company at the IAB NewFronts this week, allowing advertisers to use its ‘Moment Engine’ to direct advertising spend thr