Why brands are turning to older creators for authenticity AI can’t fake

A generation of content creators is growing up, and so are the brand deals they’re being offered. A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators act as an authentic antidote to hyper-polished, surreal slop. Elder millennial and Gen X creators bring mortgages, burnout, parenting, health scares, and mid-career pivots into the