Digiday·2026-08-14
European publishers are getting hit harder by AI bot scraping, report finds
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate to crawlers what they can and cannot scrape – ignored more often. Here are the main findings from that r
欧洲出版商受到AI机器人抓取的影响比北美网站更为严重，但原因尚不明确。TollBit最近的一份报告发现，欧洲网站更容易被AI机器人抓取，获得的推荐流量更少，并且其robots.txt规则（网站用于告知爬虫哪些内容可以抓取、哪些不可以抓取的规则）被忽视的情况更频繁。以下是该报告的一些主要发现。