OpenAI turns on cost-per-action ads inside ChatGPT

OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned. The feature, which is currently available to select advertisers only, lets them pay for ads in ChatGPT only when a user takes a specific action, whether that’s clicking through to a site, signing up or making a purchase. Until now, advertisers have had to pay for every thousand impressions or click regardless o