Digiday·2026-04-03
Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it s finally figured out what they should become. It’s building what it describes internally as an “orchestration and intelligence” layer that sits above ad tech rather than alongside it. The idea: plug every relevant media marketplace partner – demand-side platforms, supply-side platforms, ad verification
代理商交易台用了十年时间试图摆脱其固有形象。Horizon Media 认为它终于弄清楚了它们应该变成什么样。该公司正在构建一个其内部称之为“统筹与智能”的层，该层凌驾于广告技术之上而非并列。其理念是：整合所有相关的媒体市场合作伙伴——需求方平台、供应方平台、广告验证。