Adweek·2026-03-04

Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clients

From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.

从耗时两小时的构建到完整的SaaS平台,广告公司正利用Anthropic的Claude创建定制工具,以追踪品牌在AI生成答案中的呈现方式。