Adweek·2026-09-02
Jaylen Brown—And His Sneaker Brand, 741—Enter a New EraThe NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.
Digiday·2026-09-02
Location data fuels mall giant Simon’s new pitch to advertisersThis story was first published by Digiday sibling Modern Retail . Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi networks. Simon said last week it had launched Simon Media Network, a retail media network helping brands reach co
Adweek·2026-09-02
Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly RulingGoogle will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
Digiday·2026-09-02
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction. The economics of the creator economy Netflix’s ad leadership shakeup, the FTC’s YouTube probe, Google’s Hollywood AI pitch and more The economics of the creator economy I haven’t been able to shake something that ur-creator Emma Chamberlain said on Emma Grede’s podcast abou
Digiday·2026-09-02
Why brands are turning to older creators for authenticity AI can’t fakeA generation of content creators is growing up, and so are the brand deals they’re being offered. A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators act as an authentic antidote to hyper-polished, surreal slop. Elder millennial and Gen X creators bring mortgages, burnout, parenting, health scares, and mid-career pivots into the
Adweek·2026-09-02
Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke PitchAs the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch
Adweek·2026-09-02
Submissions Open for ADWEEK Agency of the Year: BreakthroughsThe submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open. New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative [ ]
Digiday·2026-09-01
How every major platform pays creatorsEvery major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly. Though most require a certain amount of followers and activity levels to be eligible and remain so. Some platforms’ partnership programs are invitation only, while others let you apply once you meet the requirements. Platforms like TikTok and Instagram offer sever
The Verge·2026-08-13T09:09:36Z
‘If it was opt-in, nobody would opt in.’According to Twitch chief product officer Mike Minton, that’s the “honest answer” as to why the streaming platform has started training Amazon’s generative AI models on users’ content by default. Twitch users can choose to opt out, but Minton defends the default setting because “almost every content service in the world” is also doing it.
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The Atlanta Journal-Constitution·2026-08-11T01:01:41Z
Trump media company announces a massive loss and new turnaround effortThe president’s media company posted a massive loss in the latest quarter and plans to ditch new business lines and refocus as a forum for users to post their views. The company behind the Truth Social platform said Monday that it lost $238 million in the three months through June as it branched into businesses unrelated to media, including crypto. That was more than 10 times the loss from a year earlier. The new chief executive, Kevin McGurn, said a yearlong effort to expand by branching into several new industries including online betting and crypto would now be largely abandoned as he refocuses the business on its social media mission.
Pittsburgh Tribune-Review·2026-08-10T18:51:31Z
Trump media company announces a massive loss and new turnaround effortNEW YORK — The president’s media company posted a massive loss in the second quarter and announced plans to ditch new business lines and refocus as a forum for users to post their views. Trump Media & Technology, the company behind the Truth Social platform, said Monday that it lost
