Digiday·2026-04-10
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim controlThe ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape grows. Pfizer officially transitioned its SEO and AI discoverability efforts to its in-house team this week, according to a LinkedIn post from Joshua Palau , the
Adweek·2026-04-10
Marketers on the Move: Hires and Exits at Babylist, OpenAI, McDonald’s, and moreA weekly roundup of the biggest U.S. and global brand leadership appointments.
Adweek·2026-04-10
WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation OfficerShe’ll be central to the holdco's three-year turnaround plan.
Digiday·2026-04-10
Future of Marketing Briefing: The ad industry has an AI label problemPeople no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it s a human face, a product claim or a body that never existed? These feel like mundane distinctions until you factor in what labelling actually costs. Research
Adweek·2026-04-10
Revolving Door Roundup: CNN Names Alex MacCallum COOCNN names new COO and other moves from around the news industry.
Digiday·2026-04-10
OpenAI has quietly launched its ads manager as it races to build out its ads businessOpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool — described by those with access as serviceable and broadly similar in layout to Google Ads — is a test within a test accessible to only a handful of advertisers. But it represents a meaningful step in OpenAI’s fast-expanding advertising business: for the first time,
Digiday·2026-04-10
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?This story was first published by Digiday sibiling Glossy The Converse Chuck Taylor is one of the most iconic shoes in footwear history, and yet the brand that makes it has been struggling. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Adweek·2026-04-10
YouTuber Jesser Launches Parent Company, Preps Business ExpansionThe media company, which generates an eight-figure revenue, has content and product debuts coming later this year.
Nieman Lab·2026-04-09
ProPublica journalists walk off the job in first U.S. newsroom strike over AIOn Wednesday, roughly 150 members of the Propublica Guild, one of the largest nonprofit newsroom unions in the country, went on a 24-hour strike. About two dozen Guild members picketed ProPublica’s headquarters in New York City’s Hudson Square neighborhood during working hours, as simultaneous picket lines formed in front of the publication’s offices in Chicago and Washington D.C. On the uncharact
Nieman Lab·2026-04-09
More than 1,300 newsrooms participate in the first “Local News Day”Every September since 2012, thousands of volunteers have come together around a shared goal: getting more Americans registered to vote. They ve channeled attention and energy into a single day, dubbed National Voter Registration Day . While having coffee with the founder of National Voter Registration Day, Montana native Matt Singer, Montana Free Press founder and executive director John Adams had
Adweek·2026-04-08T17:26:58Z
Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David LafitteBalancing brand and performance marketing.
Nieman Lab·2026-04-08
Do links hurt news publishers on Twitter? Our analysis suggests yesElon Musk has said as much : Links in tweets are bad for engagement. Over the last few days, sparked by a post from Nate Silver, people have started arguing again about the relationships between links and engagement. But our new analysis of thousands of tweets from 18 publishers makes it pretty clear: Links do seem to hurt news publishers on X/Twitter. Back in 2016, the analytics company Parse.ly
Nieman Lab·2026-04-07
How newsrooms are bringing their archives to lifeChris Moran , editorial lead on generative AI at The Guardian, recently spoke about how his team used AI tools to build an internal chatbot that lets journalists query the archive, as well as an initial experiment with tag pages that pulls from the paper’s archives to create AI-generated summaries of past events. Similarly, L Eco di Bergamo, a local newspaper in Italy, has used AI to repurpose mor
Fast Company·2026-03-21T13:01:00Z
John Stamos debated live-streaming his first tattoo at SXSW: Is the future of media 'life in real-time'?Speaking with Fast Company at SXSW, the 'Full House' actor shared why he’s excited to be the chief innovation officer of streaming platform Zeam.
