Digiday·2026-05-11
Marketers strain to juggle media budgets, AI and high expectations from CEOsMarketing budgets are all but flat, but chief marketing officers are being tasked with juggling investments marked for media, creative and AI on the same departmental balance sheet, according to Gartner. Advertisers currently spend 7.8% of company revenue on marketing on average, a paltry increase of 0.1% compared with last year, according to the company’s annual CMO Spend Survey of more than 400
The Guardian·2026-05-11
Savannah Guthrie will host Wordle TV game showSavannah Guthrie is to present a TV game show based on the New York Times’ hit word game Wordle, the newspaper announced Monday. It will be the first new onscreen venture for the host of NBC’s Today show since her return in April after the disappearance two months earlier of her mother. In her own reveal on the Today show, Guthrie, 54, said the project had been in the works for some time – but was delayed by her leave of absence after Nancy Guthrie vanished from her Arizona home on 1 February. The 84-year-old Nancy Guthrie has not been seen since, despite an intensive months-long investigation. Authorities believe she was probably the victim of a kidnapping. According to the Times, and a press release on Monday by NBCUniversal, Tonight Show host Jimmy Fallon will produce the show through h
The Guardian·2026-05-11
Ofcom to investigate GB News over second airing of Trump interviewOfcom is to investigate whether GB News breached broadcasting rules with a second showing of its interview with Donald Trump after complaints that the US president’s claims about climate change, Islam and immigration had gone unchallenged. A series of complaints were made over the interview, which the presenter Bev Turner conducted last November. The media regulator had previously announced it would not open an investigation into the original broadcast of the interview on the rightwing network’s US-based programme Late Show Live. In what is emerging as a test case in its approach to impartiality, however, it has announced it will investigate a November edition of The Weekend, a GB News show that repeated the interview in full the next day. Trump was not challenged as he claimed human-induc
Digiday·2026-05-11
Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click searchThis is an excerpt from our Digiday+ Research report “ The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026 ,” which explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable part of marketing. The report is based on a survey of 142 brand and agency professionals, as well as individual interviews with marketing and
Adweek·2026-05-11
At Fox’s Upfront, the World Cup, Tubi, and AI Adtech Headline the PitchFox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
Adweek·2026-05-11
NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel SurpriseNBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
Adweek·2026-05-11
EXCLUSIVE: WPP US President to Step Down Amid Strategy ResetMichael Houston will take on an advisory role after more than two decades with the holding company.
Adweek·2026-05-11
FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of SoccerThe latest ads, stunts, and activations around the men's tournament.
Nieman Lab·2026-05-11
Trolling, memes, and deepfakes: How AI is thickening the fog of warThis story was originally published by the Reuters Institute for the Study of Journalism. War has never been fought only on the ground. Clausewitz’s concept of the “ fog of war ” once described the uncertainty and confusion that cloud battlefield decision-making. Errol Morris’ 2003 documentary made the phrase a shorthand for the moral and informational ambiguities of modern conflict. But in the di
Digiday·2026-05-11
‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become. That’s exactly what happened at the most recent Digiday Programmatic Marketing Summit in Palm Springs, Calif. The Trade Desk was the subject of many grievances, which is unsurprising given
Nieman Lab·2026-05-11
In Atlanta, the push for digital subscriptions hasn’t taken off as much as hopedFor American newspapers, the past decade-plus has been all about seeking digital subscribers. The print business is shot . Digital advertising is shot . And while not everyone can be The New York Times — now the proud provider of 13 million subscriptions — even most local and regional newspapers have made digital subs Priority No. 1. But even those who don t have an unpopular billionaire owner to
Nieman Lab·2026-05-11
Behind the scenes at Wirecutter for an epic duel of air purifiersTim Heffernan lights five matches with a single stroke and waves them up and down to spread the smoke. He sets them on a dinner plate as the small conference room fills with the smell of burning wood. He checks his particle meter to make sure the room is sufficiently smoky, then steps around the table to turn on an air purifier on the floor. This is no ordinary air purifier. It is the Coway Airmeg
Digiday·2026-05-11
How sports marketing is shifting from media buys to moment-based activationNikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with the right combination of data and technology — tools th
Nieman Lab·2026-05-07
Semafor’s new AI tool helped boil down its entire flagship conference into nine takeawaysOn April 13, more than 500 CEOs and other power brokers gathered in Washington, D.C. to join Semafor World Economy . Across the five-day event, hundreds of speakers took the stage, including Goldman Sachs President John Waldron, Singapore’s Deputy Prime Minister Gan Kim Yong, and nine sitting U.S. cabinet officials. In the weeks since the event wrapped, Semafor has been experimenting with how AI m
Hartford Courant·2026-05-02T14:00:01Z
Spotify adds verification badge to distinguish human artists from AILOS ANGELES — Spotify is adding a new level of verification to artists' profiles, in an effort to reassure subscribers worried about AI-generated music. Starting Friday, a "Verified by Spotify" badge will begin to appear on artist profiles across the platform. As AI avatars and music continue to break through on social media and streaming platforms, the marker is meant to be a more reliable ...
Screen Rant·2026-04-27T19:00:20Z
Netflix’s New Feature Officially Brings Streaming Even Closer To Social MediaThe biggest streaming platform in television has just made a big statement about where its content is going, with a brand-new interface feature.
The Boston Herald·2026-04-22T20:05:54Z
Ticker: Trump media company replaces CEO; SpaceX in $60B deal to to buy AI coding toolThe Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as the leader of the social media platform after a stock collapse that wiped out billions in investor wealth.
PBS News·2026-04-22T20:00:09Z
Trump Media replaces Nunes as Truth Social CEO after stock plunge that wiped out billionsThe Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as the leader of the social media platform after a stock collapse that wiped out billions in investor wealth.
