Digiday·2026-08-14
Future of Marketing Briefing: The public ad tech era is overThe ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren t many of them, and the slower-growth, utility-margin names are dropping out one by one. Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week (August 6), taking it private less than a year after its biggest rival, Integral Ad Science, went the same
Digiday·2026-08-14
European publishers are getting hit harder by AI bot scraping, report findsEuropean publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate to crawlers what they can and cannot scrape – ignored more often. Here are the main findings from that r
Digiday·2026-08-14
An anatomy of the creator brand trip’s midlife crisisThe uproar over OpenAI’s luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down. The backlash exposed that brand trips can work, but the format needs to change. If brands continue to rely on in-your-face luxury or overly curated events as ways to activate creators and reach their loyal (and incr
Adweek·2026-08-14
The Journey Is the Destination: Reinventing Travel MarketingWhy values-driven travel is reshaping destination marketing.
Adweek·2026-08-14
New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate FraudThe ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP [ ]
Adweek·2026-08-14
13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and MoreCMO hires, promotions, and exits from the first two weeks of the month
Adweek·2026-08-14
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models MeasureThe deals shows capital is rotating out of the application layer and into the signal layer.
The Verge·2026-08-13T09:09:36Z
‘If it was opt-in, nobody would opt in.’According to Twitch chief product officer Mike Minton, that’s the “honest answer” as to why the streaming platform has started training Amazon’s generative AI models on users’ content by default. Twitch users can choose to opt out, but Minton defends the default setting because “almost every content service in the world” is also doing it.
[Media: https://bsky.app/profile/witchytq.bsky.social/post/3msvuadgtts2r]
Digiday·2026-08-13
The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategiesEconomic uncertainty and changing shopping behaviors are pushing brands to rethink how different channels work together. With the exponential growth of AI and the media landscape’s continued fragmentation, savvy CPG marketers are focused on connecting media, promotions and commerce to drive incremental sales. A new study from Circana and Ibotta Inc shows that promotions can deliver measurable incr
The Atlanta Journal-Constitution·2026-08-11T01:01:41Z
Trump media company announces a massive loss and new turnaround effortThe president’s media company posted a massive loss in the latest quarter and plans to ditch new business lines and refocus as a forum for users to post their views. The company behind the Truth Social platform said Monday that it lost $238 million in the three months through June as it branched into businesses unrelated to media, including crypto. That was more than 10 times the loss from a year earlier. The new chief executive, Kevin McGurn, said a yearlong effort to expand by branching into several new industries including online betting and crypto would now be largely abandoned as he refocuses the business on its social media mission.
Pittsburgh Tribune-Review·2026-08-10T18:51:31Z
Trump media company announces a massive loss and new turnaround effortNEW YORK — The president’s media company posted a massive loss in the second quarter and announced plans to ditch new business lines and refocus as a forum for users to post their views. Trump Media & Technology, the company behind the Truth Social platform, said Monday that it lost
GlobeNewswire·2026-07-31T21:01:02Z
Pure Flix Familia To Sponsor Second Annual ChicanoThe soon-to-launch streaming platform from Great America Media will exhibit throughout the festival and sponsor first Pure Flix Familia Community Impact...
CNET·2026-07-30T19:11:29Z
Winamp Plans Comeback With New Deezer PartnershipThe new player will be a unified platform for all your local and streaming media.
The Verge·2026-07-21T15:31:50Z
Deezer says AI music now makes up half of all daily song uploads.The music streaming platform receives almost 90,000 AI-generated tracks each day, a jump from the 75,000 it last reported in April. Using its AI music detection tool, Deezer now says it will take down AI tracks “used to generate fraudulent streams,” in addition to those that haven’t been streamed in six months or more.
[Link: AI Music Tops 50% of Daily Uploads on Deezer | https://newsroom-deezer.com/2026/07/ai-music-exceeds-50-percent-daily-uploads-deezer/ | Deezer Newsroom]
The Atlanta Journal-Constitution·2026-07-17T21:43:06Z
Paying for early access to Trump's Truth Social could raise big money - and major ethical issuesIn yet another unprecedented move by America's first billionaire president, Donald Trump may soon be profiting from a new line of business tied to his office: charging access for a first peek at certain posts on his Truth Social platform. His struggling media company plans to sell Wall Street traders the chance to see posts from “highest-ranking” accounts — including possibly his own — milliseconds before others. That could mean big money for them, and Trump. His posts are often important enough to rattle financial markets. Until this moment, presidential policy announcements were considered sort of public property that should be free and available to all at the same time. The White House and Trump's companies all had no comment.
